Week 14 Prompt
Marketing Fiction 1. Bookmarks I love bookmarks; I have probably 50 scattered around my house and I actually make my own from contact paper and pressed flowers from my itty-bitty garden. They are inexpensive and fun and can be tailored for dozens of different marketing campaigns. Bookmarks can be used for passive readers advisory with a new or bestselling title on the front and read-alikes on the back. I love the idea of creating bookmarks for specific authors too, ones that maybe have several titles and current bestsellers but whose older works aren’t as universally well-known, like Fredrik Backman or Matt Haig. Tying bookmarks in with current displays and book club selections is a great way to promote fiction too! 2. Displays/Shelf talkers Displays give you so many different options for promoting fiction. You can permanent displays with rotating inventory, like Page to Screen for books being adapted int...